Is the hottest LED display screen enterprise true

2022-08-02
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Is the LED display screen enterprise true innovation or false innovation

] on the evening of November 18, 2018, the CCTV integrated channel (CCTV 1 integrated) showed BOE's flexible display (OLED) in the program "come on! To the future", and an experiment was done on site, which amazed thousands of viewers. Experiments have proved that BOE flexible screen can still display normally after 30 seconds of boiling, 2mm diameter steel wire curling and the pressure of 4T hydraulic press

as a professional in the industry, I am sure I will be shocked after watching this program. After all, the LED display can be boiled after special treatment, but the product does not have the unimaginable pressure bearing capacity of OLED, nor the softness and lightness of OLED as thin as paper

oled is the abbreviation of organic light emitting diode (OLED), also known as electromechanical laser display and organic light emitting semiconductor. It was discovered by Chinese American professor Ching W. Tang in the laboratory in 1979. OLED display technology has the advantages of self illumination, wide viewing angle, almost infinite high contrast, low power consumption, high reaction speed and so on. We will not discuss the advantages and disadvantages of OLEDs and LEDs in detail here, but the OLED flexible screen launched by BOE itself has great enlightening significance for our LED display industry

BOE pictorial screen and OLED flexible screen appeared in the program, which gives people the biggest impression is the independent innovation spirit of BOE. BOE's OLED flexible screen is only 0.03mm thick, which is thinner than an ordinary piece of paper. It is currently the most advanced electronic display product in the world. Among the global display giants of electronic products, BOE is the second (the first is Samsung) enterprise that has mastered the production process of this flexible display

in our LED display industry, many of our enterprises often flaunt innovation, but our innovation is often limited to product improvement. To put it bluntly, it is just an optimization of product performance, and there is a distance from real innovation. Moreover, the innovation that many of us understand is still limited to the product itself and lacks industrial thinking. In fact, independent innovation is not as simple as developing products, but requires us to think about how to build an industrial ecology with innovative thinking

for the semiconductor industry, innovative R & D is by no means an easy task. From exploration to R & D to production, it requires not only a large amount of funds, but also a long time. Usually, the construction of a workshop needs several years of exploration. The development of display technology is changing with each passing day, and the replacement cycle of new and old technologies is becoming shorter and shorter, which also means that innovation also has to bear huge risks. But it is for this reason that innovation requires us to jump out of the product thinking, base ourselves on the industry and have a leading vision. It is understood that at the beginning, BOE developed OLED earlier. At that time, the enterprise was in a state of loss. Many people said they did not understand it, but BOE resisted the pressure and proved the importance of independent innovation with practical actions. Taking the TV industry as an example, Chinese TV brands have missed CRT and LCD (the core technology of the LCD industry has been mastered by Japanese and Korean enterprises). The lag of Chinese enterprises in technology research and development has made us miss the prerequisite for achieving high-end brands. However, in the OLED era, Chinese Enterprises have the hope to overtake in corners

there is no doubt that in this semiconductor technology competition, BOE has changed from a follower to a parallel runner, and has become a leader in some fields

in contrast to our LED display industry, what is the performance of our enterprises

it is undeniable that Chinese LED display enterprises are also full of innovation spirit. Among them, small spacing LED display can be regarded as a major innovation model of Chinese display enterprises. The emergence of small spacing has not only greatly expanded the market application of LED display, but also made Chinese LED display take the lead in the world and occupy the vast majority of the global market. However, behind this scenery, it also reveals our limitations. Most of our enterprises only focus on the present, but few like BOE have a strategic vision and focus on the future. At present, the market application of small spacing LED display screen is expanding. Our enterprises aim at this market and launch small spacing products in a swarm. Who is really looking for a layout for the future

it is true that there is nothing wrong with keeping a close eye on the market and constantly improving our products to meet the needs of the market. However, if we just blindly follow the trend, limit ourselves to product improvement, and lack a spirit of active exploration and independent innovation, then we will miss more opportunities and even the future. This is not alarmism, but a bloody lesson

the modified PEEK Composite project independently developed by Xinda group achieved breakthrough results. In the program that night, the pictorial screen displayed by BOE should have been an opportunity for Chinese display companies. Now, however, we have missed the opportunity

the picture on the left shows the display screen, and the picture on the right shows the painter's paintings

but for the future, if we are still satisfied with the present and do not want to make progress, who can guarantee that China's LED display screen will be forever green? Although we now occupy most of the global market, and the first small spacing LED display has also gone global, if we are satisfied with the present, it is difficult to ensure that the future of LED display still belongs to our Chinese enterprises

in this regard, just think about the experience of VCD in those years, which makes people sigh

1992, at the international radio and television technology exhibition held in the United States, an insignificant MPEG (image decompression) technology exhibited by the American c-cube company attracted the interest of jiangwanmeng, general manager of Anhui Hyundai Group. He immediately thought of using this technology to store images and sounds on a small CD at the same time. Since then, jiangwanmeng has invested 570000 US dollars. In September, 1993, he successfully applied MPEG technology to audio-visual products and developed a high-quality and low-cost audio-visual product VCD

as soon as the VCD in China came out, it became popular all over the world. However, can we still see the trace of VCD

it is time for us Chinese LED display enterprises to think deeply about the future, with the lessons of VCD and the example of BOE. Today's LED display screen industry is highly competitive. (3) bio based chemical fiber is fierce, and various new concepts such as cob, gob and four in one mini LED are emerging in endlessly. However, we can't help but ask, can our technology and products really make Chinese LED display screen enterprises move towards the future? Can it allow us to build a new ecosystem to continue to maintain our industrial advantages

the reality is that under the banner of innovation, our products are becoming more and more homogeneous; When we are immersed in a small space, but once the LED display screen is damaged, Samsung has preempted us to enter the cinema system; While we are still discussing which led display packaging form is better, apple, Samsung and other international display giants are working day and night to tackle the technical problems of micro led.

in the process of LED display technology development, our product advantages may not be as big as we imagined. Although the small spacing product is the first of our Chinese LED display enterprises, the small spacing we are proud of has somewhat eclipsed since Sony launched cledis

facing Sony's cledis, we can only marvel and feel inferior. Even, Sony's cledis made many industry insiders lose confidence in filtering out some script identifiers and some useless advertising information, and felt that it was an unattainable height. However, for the current LED display industry in China, it can be said that there are interceptions before and pursuits after

the so-called interception is the leading edge of Sony, Samsung and other international display giants in technology. The pursuit is the impact of the development of LCD, OLED and other technologies on the development of LED display. In recent years, although the small spacing LED display screen has developed rapidly, replacing most of the markets that originally belonged to DLP, LCD and other display products, with the continuous progress of technology, especially the rise of laser display, OLED and other technologies, they still have strong competitiveness for LED display technology. For example, for a long time, large screen displays of more than 100 inches have been regarded as the world of LED display screens, but who would have thought that LCD now also launched products of more than 100 inches

a predictable result, as some advantages of LED display screen are offset, our market competitiveness will be reduced

what worries us is that the current industry is becoming impetuous. Enterprises attach too much importance to immediate interests and ignore long-term interests. Few of us have been able to concentrate on R & D and develop products in ten years like Sony, and we lack enterprises like BOE that insist on independent innovation

we sincerely hope that our enterprises can take on the responsibilities bravely, learn more from enterprises like BOE, and based on independent R & D and innovation, open up a broader sky for the future of China's LED displays

time waits for no man. Let's take action

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